Ferrari Advertising Hits the Spot
June 28, 2007

We began our full-page advertising campaigns for FerrariSpot in May of 2007 and so far the results have been outstanding. We have received great feedback from new members about the overall quality of our advertising as well as the fresh experience they get when they visit our communities. A month earlier, we kicked off our overall launch campaign for FerrariSpot with our lead sponsorship of the Concorso Arizona. The Concorso drew a crowd in the thousands with over 120 vintage and modern day Ferrari's on display. To cap off our marketing campaigns for FerrariSpot we have been very active in both our Google Search Engine Optimization activities as well as our Google AdWords advertising campaigns. In a short period of time, we have established FerrariSpot as a leader in online Ferrari communities and the membership continues to grow nicely.